A Fashion-Lover’s Guide to the Best Shopping in Denver and Beyond, 2nd Edition
THE LONG-AWAITED SECOND EDITIONof “A Fashion-Lover’s Guide to theBest Shopping in Denver and Beyond”Written by Judie Schwartz and Evelinda Urman, the creators of thepopular Rocky Mountain News column “Style Matters,” this book ischock full of new boutiques, fashion advice, and money saving op-portunities. Your guide includes:
- More stores, more tips, more sales information!
- Where to shop for petites, plus sizes, professionals and women who hate to shop!
- Best places to buy shoes, handbags, dressy clothes, lingerie, jeans, eco-friendly clothing and more!
- Bonus section: Shopping in Boulder, Castle Rock, Colorado Springs, Evergreen, Golden & Parker!
- The Top Hanger awards for the best of everything!
In love with clothes ever since they could dress themselves, Schwartz and Urman present seminars on professional image, fashion, and shopping. Together they have two husbands, six children, no pets, and small closets.
A Fashion-Lover's Guide to the Best Shopping in Denver and Beyond, 2nd Edition
9780977308828 Retail Price
$16.95$8.00 257 pages
The second edition of A Fashion-Lover’s Guide to the Best Shopping in Denver and Beyond reflects the changing fashion retail scene. Foley’s left and Macy’s arrived. Denver finally got a Nordstrom at the Cherry Creek Shopping Center. Successful boutiques have opened branches and others have expanded their selling space, all good news for Denver fashionistas. Since the first edition was published, almost twice as many new boutiques have opened than have closed. That’s a very positive sign for our retail community. Here are some other trends we have identified:Marketing: Independent commercial neighbor- hoods are banding together and pooling their mar- keting resources to increase their visibility. One of the best examples is the Original Shopping District, a partnership of five historic districts: Old South Gaylord, Downtown Littleton, Old South Pearl Street, Olde Town Arvada and Historic Downtown Golden. These areas are attracting more shoppers with their great sidewalk sales and ladies-only sample tours.Use of the Internet: Many more stores have websites and emails, making it much more convenient to learn about special promotions. Several boutiques now sell merchandise online.Size shrinkage: Even though the American woman is getting larger, many boutiques have cut back on larger sizes. That doesn’t make much sense to us.Business opportunity: Even though Douglas County is one of the fastest growing counties in the nation, it has no locally-owned boutiques for women. What gives? A great opportunity awaits an intrepid boutique owner.More sales: In the previous book, most boutique owners had set schedules for sales. In the past few years, sales have increased in frequency. Owners tell us they have sales “whenever they need to.”Varied backgrounds: Many boutique owners have come to the retail trade from disparate professions. Lisa Borden of Gloss, the new denim bar in Colo- rado Springs, grew up in a Mennonite community and was a social worker before changing careers. Business partners Danielle Goldwyn and Samantha Holloway were psychologists before opening DS Additions in Cherry Creek North. Sara McLaughlin was a neurophysiologist and Mary Alice Malone was an artist before they envisioned A-Line bou- tique in Greenwood Village. We applaud these brave women and thank them for contributing to the growth and diversity of the Front Range retail scene.
Reviews of First Edition
“This book is a must have. Period. There’s no longer an excuse to look drab and blame it on nowhere to shop in Colorado.” Boulder Daily Camera“If you love to shop, consider your wallet rescued. If you hate to shop-God forbid you are missing that crucial gene - consider your style saved. Rocky Mountain News fashion columnists Judie Schwartz and Evelinda Urman have laid out a style road map in their book.” -Vail Daily“The authors are right on target about which are the best malls to shop till you drop and where to find what… I really like their comments on finding clothes that flatter your figure and how to buy stylish jeans that fit your shape.” -The Villager“Add A Fashion-Lover’s Guide to the Best Shopping in Denver and Beyond, 2nd Edition by Schwartz and Style Matters partner Evelinda Urman to your (shopping) list. It has a complete rundown of the return and exchange policies for metro-area stores.” Rocky Mountain News